Access to specific videos is sometimes prevented due to copyright and intellectual property protection laws (e.g. in Germany), violations of hate speech, and preventing access to videos judged inappropriate for youth, which is also done by YouTube with the YouTube Kids app and with “restricted mode”. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents’ consent. The platform was first tested in India and later expanded to other countries, including the United States in March 2021, with videos now able to be up to 1 minute long. In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.
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Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet’s 2019 financial report. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing.
On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased.
- Through this period, YouTube tried several new ways to generate revenue beyond advertisements.
- YouTube Premium (formerly Music Key and YouTube Red) is YouTube’s premium subscription service.
- In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package.
- Similar to other solutions, you can synchronize your open tabs and other data between devices in an instant thanks to Opera Touch.
- A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”.
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YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. On May 22, 2018, the music streaming platform named “YouTube Music” was launched for people who mostly listen to music on YouTube. As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV.
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It also integrates different social media platforms and instant messengers so that you can access WhatsApp, Facebook Messenger, X (formerly Twitter), Instagram, and YouTube directly from the browser interface. If you’re looking for an option that has even more security features, Opera can be your go-to browser. Those include sync between devices, a password manager, and tab administration. With Mozilla Firefox, you can enjoy multiple picture-in-picture views, a URL tracking blocker, better performance, and faster loading speeds, as well as all the features it shares with Google Chrome. With the browser comes its big community, which regularly updates and releases new extensions that can extend its functionalities even further.
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The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. On April 6, 2017, YouTube announced that to “ensure revenue only flows to creators who are playing by the rules”, it would change its practices to require that a channel undergo a policy compliance review, and have at least 10,000-lifetime views, before they may join the YouTube Partner Program. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content. The vast majority of videos on YouTube are free to view and supported by advertising.
This won’t change how data is collected by websites that you visit and the services that they use. When you use Chrome’s Incognito mode, others who use your device won’t see your activity. It’s built right into Chrome, so you can easily sign in to sites in your Chrome browser and apps whether you’re on your sofa or at the beach. Learn more about automatic updates.
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It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying.
- On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023.
- This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader.
- According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and “a growing body of journalistic evidence” suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was “fraught with a bias towards sensationalism”.
- On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.
On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by Apple, Prime Video and Roku. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. YouTube began offering free-to-view movie titles to https://chickenroadapp.in/ its users in November 2018; selections of new movies are added and others removed, unannounced each month.
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From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. YouTube has an estimated 14.8 billion videos with about 4% of those never having a view. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. In 2017, viewers on average watched YouTube on mobile devices for more than an hour every day.
The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
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In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. It also found more “mainstream-adjacent Conservative creators” gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music. YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization.
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The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion.
In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”.
On YouTube, this will be based on factors such as searches and video history, and the age of the account. As of December 2024update the Playables catalog has over 130 games in various genres, including trivia, action and sports. Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform.
Despite this advice, many unauthorized clips of copyrighted material remain on YouTube. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at “301” (later “301+”) until the actual count was verified to prevent view count fraud. The decision of Alphabet to bring back YouTube creators who engaged in misinformation was criticized for prioritizing “free expression” over “facts”. The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.
YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. The same day, the company launched a public beta and by November, a Nike ad featuring Ronaldinho became the first video to reach one million total views. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. It also offers YouTube Premium, a paid subscription option for watching content without ads.
In 2010, YouTube temporarily released a “TEXTp” mode which rendered video imagery into ASCII art letters “in order to reduce bandwidth costs by $1 per second.” The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”. Kremlin spokesperson Dmitry Peskov labeled the court decision as “symbolic” and warned Google that it “should not be restricting the actions of our broadcasters on its platform.” In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.
YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users’ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program.